National Grid
National Grid came to us to produce a public service roadshow responsible to educate and solicit feedback from natural gas customers in the downstate New York region. We distilled a 100+ page report detailing extremely complicated natural gas supply and demand scenarios into easy-to-understand assets that would make sense to the general public.
With the sudden outbreak of the COVID-19 pandemic, we needed to shift quickly from in-person gatherings to live streaming events that would educate and engage with the same effectiveness. We didn't miss a beat. Our dynamic website, custom illustrations and videos, and feedback survey made it possible for residents to get informed and have their voices heard.
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We produced various signage for the in-person events that ranged from wayfinding to informational such as these 5 foot wide rigid posters that literally illustrated each demand scenario solution.
Using Nation Grid's brand guidelines, we designed, built, and hosted the website that provided event schedules, information about each scenario (including custom illustration, infographics, and video) as well as an online voting and feedback mechansim for customers to select their chosen scenario.
In addition to the full report, we designed a customer-friendly "Genpop" report. This summary report included custom illustrations, infographics, english and spanish translations, and was delivered as a printed fullcolor brochure and a downloadable WCAG-compliant PDF.
We surveyed each location, measured and rendered a 3D environment to plan proper customer flow and to maximize the space for various activities including checkin, refreshments, self learning, live presentation and Q&A.
Working closely with Verizon, we developed a virtual event flow that enabled customers to gather the needed information for each scenario via an interactive Webex. This included video presentations of all scenarios and a time-limited Q&A with moderation and a speaker queue.
Recently, National Grid produced a follow up report that included updated scenarios based on customer feedback received. We created a new Genpop summary report translated it into spanish and produced a new WCAG-compliant website to house the downloable PDFs for the new and existing reports.